8. Instrument and Gear Reviews
For our final type of music blog content, we have instrument and gear reviews.
These posts can serve both a valuable informational function for your readers and a profitable commercial function for your blog, whether through affiliate links, sponsorships, or other money-making activities.
In many cases, musical equipment is expensive.
Therefore, people want to do as much research as they can before making a purchase.
This is where your blog can provide a much-needed service, helping people make informed buying decisions on the instruments or gear that they desire.
Here are some types of instrument and gear reviews you can do:
Best instrument or product for beginners (or professionals and experts)
How to buy a particular instrument or product
Review of a specific instrument or piece of equipment (these are often good opportunities for sponsored posts)
Instruments or gear to avoid
To observe this on an actual blog, here’s Music Critic’s buying guide to the 10 best alto saxophones:
This post begins with an explanation of the methodology that the authors used to choose the 10 saxophones they discuss in the review.
You should always include such an explanation whenever you do a review post.
Not only does it boost the reader’s confidence in your authority, but it also gives the reader information that they could use to make their own buying decisions.
After that, the review proceeds with a detailed look at each instrument, beginning with a photo:
Quality photos are essential for reviews, as they help the reader visualize the product in their hands.
They also help to break up longer review posts, which could get monotonous otherwise.
Videos are even better, allowing you to show the product from multiple angles or even how it works or sounds when in use.
In addition to the images, each review includes a list of “Pros” as well as a general summary of why the reviewer liked the saxophone:
Using bullet points is another good idea for reviews, as many people will end up skimming them in search of specific features or out of a general desire to save time.
Some particularly dedicated people might read the entire post from start to finish, but they’re definitely the exception.
Finally, it’s worth noting that the above post contains Amazon affiliate links to all the products it discusses.
Reviews can be powerful drivers of affiliate revenue for your blog, as they so often discuss products.
And with musical equipment being higher in price than a lot of typical affiliate products, you have the opportunity to make money if you create reviews that are valuable enough.