4. Behind the Scenes

Back in the days when vinyl was the main form of recorded music, you could always count on the album sleeve to give you insight into the record’s production process. 

It was common to see photos of the band in the studio, as well as notes from the producer. 

Even when CDs replaced vinyl, this same tradition lived on in the booklets that would accompany CDs. 

When music went digital, so did behind-the-scenes info. 

These days it no longer comes with the album. 

Instead, behind-the-scenes material is available online, often from a variety of media outlets (some affiliated with the music, some not). 

Whether you’re looking to promote your own music or just to inform and entertain your readers, behind-the-scenes posts have a lot of value. 

Your fans and readers love to get insight into the creative process, as it helps them feel that they’re a greater part of the music, more than just consumers. 

This is especially important for new artists, as it’s a chance to give fans the backstory of who you are and where your music comes from. 

Here are some ideas for behind-the-scenes posts: 

  • Photos and video of the recording or composing process 
  • Proofs of the album cover design 
  • Samples of merch 
  • Backstage photos 
  • Photos and video of the manufacture of your instrument, gear, or other products 

To see a behind the scenes post in action, check out this “Making Of” post that Genius did for SZA’s “The Weekend”:

This post starts with an attention-grabbing heading, and then it proceeds into a brief explanation of the song’s popularity and context.

From there, the author introduces the producer they’ll be interviewing.

Note how this post relies on storytelling, weaving the quotes from the producer into the writing.

There are also links to the artists and songs that the producer cites as influences, allowing the reader to learn more about them if they want.

We should also mention that this post exists alongside a video interview with the song’s producer.

If you can show yourself (or your production team, or any people) on camera, it creates a greater connection than words alone.